Close-up of a glass with green liquid and bubbles inside, viewed from the top.

FORMULATED

FORMULATED

A content and creative studio for brands that need the work done well. Photo, video, direction, and the thinking behind it. Working with brands worldwide.

THE THESIS

Most brands don’t need a complicated agency process. They need the right creative support when something needs to get done.

A new product needs UGC. A fall menu needs a shoot. An Instagram needs organizing. A campaign needs direction. Sometimes a founder just needs to sit down with someone who understands what they’re trying to create.

That’s what The Brand Lab is here for.

We’re the creative partner brands can call for exactly what they need: a custom content shoot, six short-form videos, an Instagram optimization, a consultation, or a full month of content.

Bring us the product, the idea, the season, or the deadline. We’ll help you plan it, create it, and get it ready to use.

No unnecessary process.Just good creative support, and finished work.

A woman with blonde hair in a bun, wearing earrings and a lab coat, looking into a microscope in a science laboratory with test tubes and scientific equipment on the table.
A test tube filled with pink liquid against a black background.
A white card labeled 'Case File 001' with a green dot on a grid, titled 'Visual Research' and 'The Brand Lab Laboratory of Visuals', with 'TBL' and '001' written on it.
A close-up of a metallic container with a white label that has text including 'TBL FORMULA', 'CREATIVE DIRECTION', 'BATCH 001', and 'THE BRAND LAB LABORATORY OF VISUALS'.
TRUSTED BY